New Orleans: Proud to call it home.

The YLC has been proud to call New Orleans home since its founding, and in 1994, the organization started sharing its civic pride and encouraging residents to do the same. Now the ubiquitous phrase that came out of this grassroots marketing campaign, "New Orleans: Proud to call it home." can be seen on car bumpers across the country. Along with the bumper stickers, our Proud project hosts events that celebrate our culture.